New and emerging technology-enabled models of participation through VGC: Notes 4

4th post of Notes from ‘The Shape of Things: New and emerging technology-enabled models of participation through VGC’ conference at Leicester’s school of Museum Studies, part of the AHRC-funded iSay project focusing on Visitor-Generated Content (VGC) in cultural heritage institutions.

Rolf Steier and Palmyre Pierroux: Social Media and Interaction Design in Art Museums

InterMedia, University of Oslo
The role of the affordances of social media and visitor contributions in museums.
CONTACT project, exploring the design of digital resources and social media to engage visitors with the work of Edvard Munch
The ‘Myself’ interactive: Pose like munch to recreate his self-portrait.
Pose, photograph, caption and share their photos on Flickr stream.
I love the In-gallery social interaction with social media element in Munch
What is the role of social media in interactive activities in museums?
Interaction Analysis Ferry et al 2010, Jordan and Henderson 1987
Visitor or Museum controlled content?
Perception of content ownership

Rosie Cardiff: Tate Visitor Generated Content

By 2015 Tate want to be more open and receptive to ideas and debate; diverse range of voices
Vistor generated content has formed part of Tate’s core strategy to be more open and diverse
VGC projects at Tate go back to 2000
But does inviting VGC really help fulfil institutional aims?
How do we measure success in terms of VGC? Numbers, quality, debate, what?
number; diversity of voices; quality; evidence of debate; numbers visiting physical tate?
The value of measurement of VGC
Motivation of visitors – what do visitors expect when they contribute?
kids project, tate tales, run from 2004-present. what did kids in 2004 expect for 9 years in the future?
visitor expectation – How long should VGC remain active. Days, weeks, months, years?
What do the visitors expect to happen to their contribution after they have taken part?
would you expect something you wrote in a museum as a child to be around now you’re an adult?
If we use Flickr are we saying, We don’t want it on our actual website?
Planning for archiving and maintaining content beyond lifetime of project
From Rosie’s Abstract: “Over the years, Tate has consistently underestimated the amount of time and money it takes to manage and moderate projects of this kind. The volume of user generated content we host is continually increasing and at some point we have to ask ourselves, what are we going to do with this content? Has it served its purpose? Will we end up simply deleting it?”

mobile Pass: smoother transition between activities inside and outside the Museum;
VGC available around the City.
Projecting artworks onto museum facades to invite people to visit and discover more
Highlighting what visitors are seeing & doing inside the museum projected onto the facade of the museum outside
User Centered Design Perspective.
UCD user ethnographic map (uem)

Claire Bailey-Ross