Developing a digital museum idea should never start with the technology

 

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Incredible #museumgif from remixthemuseum.com

 

Last week I was part of a Digital Creative Media workshop for museums and heritage sites organised by the University of Portsmouth Faculty of Creative and Cultural Industries Cultural Heritage Research Group held on 27th July.

The event explored opportunities for using creative and digital technologies to enhance museum and cultural heritage interpretation and management, my quick and dirty notes are below.

The guest speakers for the event were the equally brilliant Kevin Bacon from Royal Pavilion and Museums, Brighton & Hove and Pat Hadley from Cogapp.  Despite coming at it from different angles the overriding message from both talks focused on the fact that any digital experience should never start with the technology and should always be visitor focused and object centred.

The Use of Digital Media at Brighton Royal Pavilion and Museums, Kevin Bacon, Digital Manager, Royal Pavilion and Museums, Brighton & Hove

Kevin started from the position that it is actually quite difficult to articulate the collections online, as it is such a diverse collection.   So it is important to think about the collections strategically rather than as a cohesive whole.

When it comes to talking about digital, the conversation tends to be framed to touch by the technology.  Should we always think about digital as products? If we were a tech company that would be fine. But we are a museum. Digital, therefore, should be about relationships. At Brighton Staff digital literacy is all about transparency and communication.  Digital is pervasive.  Only 2 actual members of Digital Staff who focus on helping other staff to develop digital ideas and skills.

Golden rule: developing a digital idea should never start with the technology

Start with two questions:

  • What assets do you have? – museums are about stuff, stories and staff
  • Who are you aiming for? Audiences

Brighton Royal Pavilion and Museums Examples

  • Getting a young person to run the museum Instagram account.
  • Discovery – how can we help other people find and use our collections? Collections search – what is the point of the museum online catalogue? At Brighton, they are moving towards a Digital media bank – digital asset management system. Creating a sense of agency. Creative comments – system works much better for users
  • Blogging has been really successful for Brighton. 69x more views than a collection record.  People like narratives. It also opens up opportunities for new perspectives
  • Remix the Museum and excellent uses of museum gifs.  A very good reminder that being playful with collections is really important!
  • From 2D design… to 3D model: Coins and Medals. A great example of  Reflective transformation by working with the University of Brighton to do PTM-RTI (Polynomial Texture Mapping-Reflectance Transformation Imaging – in essence taking lots of photos with different lighting conditions and different angles and then stitching them all together)
  • Blogger in Residence. Bringing other voices into the collections.
  • Map the museum – stripping back to a very simple idea. Release raw Collections data to the public, and get people to locate objects on a map, correcting items that are in the wrong place. The data collected helps the museum to learn more about our collections, and the data is also released as open data.
  • Story drop mobile app – reminded me a lot of the TWAM’s Hidden Newcastle app.  A way of discovering the hidden histories and surprising stories geolocated across a city.

Final top tips from Kevin

  • Importance of narrative over objects
  • Build in scope for failure.
  • Be happy with a smaller audience.
  • Be more experimental
  • Use your prototype as a real thing.  – appreciate this is quite hard to do with public funding.

Thinking through digital: Top tips for designing projects and working with technologists, Pat Hadley, Developer, Cogapp Digital Media Projects

Pat’s slides are available here.

 

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contemplating post-its

First off Pat got us thinking with a Post-it notes exercise about what types of digital technology we use, and what digital stuff we had heard of, but had no clue about.  It was an interesting exercise and a great way of seeing where knowledge gaps are.

 

Making museum collections and heritage sites engaging, accessible and useful for today’s audiences. This set of problems is one of the most exciting challenges areas to apply digital technology. Collaboration is key, with staff and visitors, and external partners. When thinking about digital projects you need to consider organisational culture, visitor centred approaches, and content.  Joining these up can sometimes be quite challenging sometimes. Ultimately, when thinking about digital projects, other museums are not your competition. The competition is Netflix and Candy Crush.  How do museums compete with that?

Pat touched on lots of excellent ideas and lots of projects, and then really hit home the following points:

  • How do people use technology?
  • YOU ARE NOT THE AUDIENCE
    • Unless… you are the audience.
  • How to think through Digital? rather than stuff, stories about the stuff, technology and then people.  It should be People first, with a lit bit of stuff, a little bit of stories about the stuff and a little bit of technology.
  • It comes down to what do you want the visitors to leave feeling….?

How to write a brief… think about the audience. 

  • What do you want the Visitor to feel?
  • At the start of any project, you know the least about the end point. Don’t demand a race car and then realise you need a horse.
  • Find experts – collaborations with external partners, your audiences, your nephew.
  • Get perspective. What can we uniquely do? What problems can be escaped?
  • What is your unique capability to offer audiences?
  • Think big, start small, move fast.
  • Adjust goals accordingly.

Lots to think about.

Does Digital Humanities embrace difference? Different interpretations, perspectives & disciplines?

Following on from the Defining the Digital in Arts and Humanities research post, this post will discuss the first half day session at the Northern Bridge Summer School held at Newcastle University in The Great North Museum on the 4-5th June 2015. The session focused on Exploring the Digital in the Arts and Humanities.  The aim was to emphasise that Digital Humanities embraces difference whether that be different interpretations, perspectives or disciplines.

So is Digital Humanities perceived as a Big Tent? The “Big Tent” was the theme of DH 2011, and since then this issue of “Big Tent Digital Humanities” has stimulated numerous discussions about the inclusive and interdisciplinary nature of the discipline.  “Big Tent Digital Humanities”, deliberately opens and muddles the focus of the field and it has even been suggested that “Everything is Digital Humanities! Everyone is a digital humanist!” (Melissa Terras 2011). Well at least that’s what those that self-identify as Digital Humanist’s have a tendency to think.  But what about those who don’t identify as Digital Humanists? Like the Northern Bridge Students.  What do they think about digital scholarship and the impact it is having?

The doctoral student participants were invited to gather in specific disciplinary groups to consider the question of how digital impacts on their discipline and their personal research agendas.  The groups were tasked with thinking of 3 ways digital is shaping their discipline.  The discussion and feedback from the specific discipline groups highlighted an exciting range of perspectives. This really hit home the diversity in Arts and Humanities research.  It was fantastic to see the differences and the commonalities when it comes to thinking about digital.

Below are the 8 specific discipline groups main points about how digital is shaping their subject area:

Theology:

  • Access of information – easy access to sources from dispersed areas. Enabling research rather than shaping it.
  • Connecting the field – networking and collaboration.
  • The Limiting access of digital – there needs to be an awareness of the digital divide.

Languages

  • Range of digital resources, accessibility and novel ways of interrogating sources.
  • Information management, specifically reference management. With accompanying advantages and disadvantages.
  • Dissemination of research – sharing research widely.

Philosophy

  • Concern of publishing unfinished material, accuracy of digital sources and information, but the digital also gives access to unrefined materials.
  • Dissemination of research – increasing conversations and access to research.
  • Ask not what you can do for the internet, but what the internet can do for you.

Creative practitioners

  • Serendipity of the bookshelf – not easy to do digitally, but if you know what you are looking for digital tools can help accessibility and findability of real objects – finding things to use in research.
  • Digital as a medium in itself but does this impact on tangibility and aura? Is this lost in digital media?
  • Using a computer to understand the human element.

Linguists and literature

  • Digital tools can be useful, but it shouldn’t be leading us. Digital resources are often used naturally, perhaps researchers don’t consider it as DH.
  • Digital can increase ability to collaborate.
  • Anxiety – Should we always be using digital, even when it is not necessarily relevant to research?

English Literature

  • Greater scope for your research library – but you can only find what you know it is there. Serendipity of bookshelf is often lacking in digital resources.
  • Media savvy generation – should be using digital resources and tools.
  • Impact of research and employability. DH is a good way to highlight relevance of research.

Archaeology & Heritage

  • Archaeology has already been using technology for a long time.
  • Changing expectations of what we can achieve – speed of changing expectations – The digital is changing expectations of research and researchers at an alarming rate. You can invest a lot of time in learning how to use new technology, is it worth it?
  • Remodelling knowledge – interacting in a more organic way.

Archaeology

  • Visualisation of data – maps, GIS etc – archaeologists have always used digital tools to help visualise their data.
  • Transformative – access, publish, analysis, process, software, interdisciplinary.
  • Critical thinking – why are we using technology – how does it help? Should we be using it?

Despite taking a closer look at impact of digital on discipline specific areas when we brought the group back together there were some key commonalities and overlapping themes:

  • We need to ‘Engage the brain’ – why are we using digital technology, and is it really helping us?
  • There is a need for critical engagement and thinking when using digital tools.
  • Digital tools enable wider dissemination, increases accessibility and findability of research.
  • Offers exciting possibilities for interdisciplinary approaches.
  • The challenge of digital attribution is an issue.
  • Serendipity of the bookshelf – how can we retain/regain serendipity in the digital?
  • Diversity of perspectives.
  • Trepidation about the use of some digital resources.
  • Engaging globally, increased opportunities, to be part of a virtual community.
  • Thinking about the nature of engagement, and what that means and offers.

In many ways, Digital Humanities embracing difference or “Big Tent Digital Humanities” is a nice concept and it is a useful perspective to continually explore.  The DH community is now considerably more open, approachable, and willing to embrace new perspectives than many traditional areas of arts and humanities academia.  This inclusivity, however, is not clearly reflected in the main published research areas in the digital humanities field. As Pannapacker (2011) notes:

The digital humanities have some internal tensions, such as the occasional divide between builders and theorizers, and coders and non-coders. But the field, as a whole, seems to be developing an in-group, out-group dynamic that threatens to replicate the culture of Big Theory back in the 80s and 90s, which was alienating to so many people. It’s perceptible in the universe of Twitter: We read it, but we do not participate. It’s the cool-kids’ table.

So, the digital humanities seem more exclusive, more cliquish, than they did even one year ago (Pannapacker 2011).

So it was nice to see so many commonalities between the disciplines when thinking about how digital is shaping their subject.    This to me really highlights what DH is all about – a broad spectrum of multidisciplinary academic individuals and approaches, which come together with a shared interest in technology and humanities research.

The follow-up exercise involved taking the ideas and points raised in the first session into multidisciplinary groups to think about and compile a manifesto/charter for the Northern Bridge Training Partnership.  The challenge was to suggest ways that Northern Bridge and its strategic partners could best meet the needs and requirements of students to equip them for emerging digital scholarship and perhaps even develop a leading position in doctoral training in this area.  Shawn has written an excellent summary of this over at Digital Humanities @ the library.

A big thank you to all the conveners and to all the Northern Bridge participants for an energizing and thought provoking session and conference.

 

N.B Obviously this post is just reflecting on different disciplines and the ideas discussed during the Northern Bridge Summer School.  There are lots of brilliant discussions about gender, ethnicity, age, and sexuality and digital humanities – a few links:

Defining the Digital in Arts and Humanities Research

Digital Humanities? What on earth is it? Tools for research? cultural expectations? understanding pervasive technology in society? We asked the Northern Bridge doctoral candidates to define and discuss.

On the 4th -5th June 2015 I had the pleasure of taking part in the Annual Northern Bridge Training Programme Summer School held at Newcastle University in The Great North Museum .  The Northern Bridge is a doctoral training partnership between Newcastle UniversityDurham University and Queen’s University Belfast, funded by the Arts and Humanities Research Council (AHRC).

The 2015 Summer School theme focused on Digital Humanities and it produced a stimulating environment to discuss, share and learn about the impact of the digital on arts and humanities scholarship.   Digital Humanities is becoming an increasingly popular focus for academic research and discussion.  There are now hundreds of Digital Humanities centres and there has been an expansion in digital humanities taught courses, journals, and conferences.   But what is actually understood by the term ‘Digital Humanities’ is still up for debate.

Alongside the brilliant Shawn Day (lecturer at University College Cork, Queen’s University Belfast and Trinity College Dublin), Ian Johnson (Archivist at Newcastle University Special Collections) and Deirdre Wildy (Head of Special Collections & Archives at Queen’s University Belfast) we challenged the doctoral candidates to consider how emerging digital tools and methodologies impact on their own doctoral studies.

Before the Summer School started we circulated a short questionnaire to stimulate thoughts about digital scholarship. One of the most interesting questions enquired as to what the doctoral candiates understood by Digital Humanities.   As part of the form, we asked, ” What do you understand to mean by Digital Humanities in 140 characters?” – and received a surprisingly interesting set of answers. This list of definitions proved to be a very interesting starting point for exploring the Digital in the Arts and Humanities within the Northern Bridge Consortium.

In comparison to A Day in the Life of the Digital Humanities (Day of DH), which is a community documentation project that brings together digital humanists from around the world to document what they do and how they define Digital Humanities, none of the Northern Bridge consortium self-identified as digital humanities scholars.   So it was very interesting to see what ‘non DHers’ had to say about digital humanities.

Some examples from the twitters:









The definitions were tweeted using the hashtag #NBSS2015 and were processed through Textal to explore the relationships between words in the text via a snazzy word cloud interface. What came out most strongly to me was the emphasis on tools and dissemination.  Digital as an output rather than a process or an object of study in its own right.

Lots has already been written about how digital humanities might be defined (see the excellent Defining Digital Humanities edited by Melissa Terras, Julianne Nyhan and Edward Vanhoutte for a full volume on the subject) and the question of ‘What is digital humanities?’ continues to be a rich source of intellectual debate for scholars.  It was fascinating to hear what the next generation of PhD students felt to be important in defining DH.  It raises some interesting perspectives about how digital arts & humanities may be represented in the future.  It’s exciting to see how the established boundaries between, and relationships among, arts and humanities scholars are being re-imagined through the use of digital technology and the dynamic forms of engagement, discussion and collaboration it is enabling.

SMKE workshop: Social Media and the Museum

SMKElogo-370x100Yesterday as part of the Social Media Knowledge Exchange project, UCLDH hosted  a workshop on  Social Media and the Museum.It was targeted specifically at doctoral students and early career researchers.

The general workshop theme: how Social Media is changing museum practice and visitor experience; and how Social Media can be integrated into museum exhibitions and events.

Its not news to most of us that museums are embracing social media and use it as a means to communicate and promote their activities, and also to interact and engage with their visitors.  A large number of museums now have a profile on social media sites to post news, promote their exhibitions & events, or disseminate their content; and also to  to interact with visitors by starting conversations, debates and organise participatory projects.   This in itself is brilliant.  But what is less well understood from an academic and a museum professional perspective is the key questions and challenges that are arising out of the use of social media.

Some of the key (well most obvious at least) questions the workshop tried to address were:

  • how do we engage visitors and encourage users of the collections to build an online community?
  • how do we start conversations with visitors in such a way that they feel that it is appropriate for non-experts to contribute?
  • how do we create a feeling of ownership of museum collections amongst the visitors and users?
  • What does this type of social engagement mean for the museum experience?
  • How do we evaluate the impact of social media?

These questions came up throughout the day, and naturally more questions came out of that than answers.

There was a range of talks by academic and museum professionals to discuss how Social Media is changing museum practice and visitor experience:

Social Media in the Humanities: Claire Warwick (UCL)

Claire spoke using social media as a different way to engage people with historical content. The focus of Claire’s talk was around the D-Day as it happens initiative led by Channel 4. Utilising Twitter as a different way of presenting oral history.  Suggesting that social media offers a sense of engagement which is very different to reading from history books. Providing a sense of immediacy. The personification of history.  Claire highlighted how social media allows contemporary voices to be heard, but it can also bring historical figures and events to life. Throughout her talk interesting questions were raised about physicality, immersive theatre and emotional engagement with historical events and how social media can be involved in all three.  In essence are historical figures tweeting in the social media space in the same genre as live interpretation in the museum space?

There has been a lot of discussion about what museums can learn from immersive theatre lately.  See Seb Chan’s post on Fresh & New(er) of 23 May 2012. “What if we made ‘wonderment’ our Key Performance Indicator?” and Ed Rodley’s post, http://exhibitdev.wordpress.com/2013/01/14/on-immersion-theatre-and-museums/  and Suse Cairns Rethinking why immersive theatre is compelling. It might not be the immersion after all and I think this is something which will need to be explored further.


Tweeting Moles? Social Media from the Grant Museum: Mark Carnall (Grant Museum)

Mark Carnall, curator from the Grant Museum spoke about their strategic use of social media.  Mark explained that Social media in the museum is a continually changing landscape and questioned how do/should/could museums manage this evolution.

The Grant Museum uses social media in 4 key ways:

  1. Twitter- transitory, irreverent, topical
  2. Facebook – badges and postcards
  3. Blogs- long form, publication, cv
  4. Flickr, YouTube and others – hosting tool.

Mark really hit home the need to think strategically. Museums shouldn’t use social media for social medias sake. There is a need to make time to fit social media into working practice.

Mark also raised some social media issues for museums to think about:

  • Is there an institutional format you should adopt?
  • Institutional buy in and support
  • Get image crediting right.
  • What voice will you use?
  • Dealing with the digital divide. Who is your audience? Social media doesn’t reach everyone. – in reality the people who aren’t using social media are people the museum most wants to reach
  • Sustainability: Social media in museums need to be sustainable and you need to be prepared for infrequently of returns because they aren’t always apparent instantly.

Mark also shared this brilliant infographic from informationisbeautiful.net: Hierarchy of digital distractions.

1276_hierarchy_of_digital_distractions


Social media: worth the time for small museums?: Alex Smith (Islington Museum)

Alex Smith from Islington Museum gave a great example of how small museums can blog, tweet and use social media as a knowledge experience with limited time and budget highlighting the benefits as well as the reasons why small museums show become involved in social media activities.   Alex started by highlighting that the Islington Museum is constrained by council ICT strategy/guidelines and how council museums have to think outside the box to deal with this adequately.

Islington Museum use social media tools in the following ways:

  • Facebook
    • Events management system
    • Sharing Photos
    • Timeline – Ambitious use of Facebook timeline as a general historic timeline of objects and events relating to Islington Museum
    • Community engagement
    • Building brand identity
    • Twitter
      • Discus things that are happening now at the museum
      • Hashtags – the example of the Joe Orton Trial Reconstruction
      • Time management – hootsuite helps schedule and organise tweets
      • Conversations and praise –  Alex says the power of anecdotal evidence as well as statistics helps with convincing management.  Bite sized chunks from socmedia
      • Blogging
        • Example of the Sadlers Wells Theatre Archive blog
        • Found that visitors do interact
        • Important to get time management right
        • Historypin
          • New for the museum
          • Easy for people to use museum images
          • Builds a community of interest
          • Supports our current activities

Collecting Social Media as a museum object: Laura Lannin & Ellie Miles (Museum of London)

Ellie Miles and Larua Lannin from the Museum of London, gave a really interesting talk about the citizen curators project and what they have discovered about trying to collect social media as a museum object.  I attended an event at the Museum of London about collecting social media earlier in the year (My post on the Museum of London social media event: can a museum collect tweets & should it? ) so it was great to continue the conversation.

The Museum of London’s main aim is to be a contemporary collector of objects, events and ideas from and about the city of London, and because of this contemporary collecting policy they began to think about digital capture of events in London quite early on. They now have the experimental role of a digital curator which aims to develop fresh ways of collecting contemporary digital culture.

One of their projects is #citizencurators – a social networking project for London2012.  It’s a great  project and it has some really interesting research questions which you can see at http://t.co/g4NNg9zoMS

Production/consumption – museum social media in use: Daniel Pett (British Museum)

Daniel Pett (Portable Antiquities Scheme) gave a mesmerising talk about production and consumption of social media.  Dan’s key message was to ensure that any social media activity in museums needs to be relevant.  Important to have a social media museum strategy and to think about issues like:

  • Who is ultimately responsible for social media content
  • How do museums create interesting social media content? Who decides what is appropriate?
  • How seriously does the institution take social media channels – who are the advocates and for what?
  • Do you have institutional buy in?
  • Impact of social media in museums. can you measure interactions? Is the engagement meaningful? Are stats enough?
  • Multi-vocality. Everyone can have a voice. How do you deal with that?
  • Does anyone in your organisation already have useful social media skills, can you utilise them?
  • Adequate time management
  • Moderation
  • Who is the target audience?

Dan then went on to discuss consuming social media as code and gave some really useful ways that utilising the right code can make archiving and optimising social media a piece of cake.  Check out Dan’s google drive presentation for some great info on how to consume and produce social media using some simple coding.

The rest of the Social Media and the Museum session was a bit more hands on.  We went to see Jeremy Bentham and discussed Transcribe Bentham and the The Bentham Pop-up, which waspowered by QRator, and posed a set of Bentham-esq questions to visitors.  From there we went to have a look at my Digital Frontiers exhibition and asked question about the challenges and benefits of utilising all digital interpretation and social media inside a museum space.   Finally Mark Carnall led a great social media challenge and asked us to work in teams to come up with how we would respond to different social media comments from the public.  It really hit home some of the issues you have to think about when dealing with social media responses.

A really great day full of interesting discussions.

MuseumNext 2013 digested

Culture Snackers from #MuseumNextSketch

I’ve Just got back from MuseumNext, which was brilliant! It’s a great conference, you feel like you are surrounded by friends rather than international colleagues. This produces a really warm and relaxed atmosphere to hear the now and next in digital museum goodness. I would recommend it to anyone who is interested in digital innovation and museums.

Below are some of my highlights:

Institutional Wabi-Sabi

Seb Chan’s (Smithsonian Cooper-Hewitt, National Design Museum )keynote kicked things off describing his journey from his arrival at the Smithsonian Cooper Hewitt Design Museum in New York and the challenges he faced and continues to face whilst working to change the mindest of an entire museum, and how digital data can be used in radically different ways. Basically his task was to start completely from scratch and rethink the way the museum functions with digital.

Seb described 7 key tactics to think about:

  1. Declare intent – embed digital in the organisation
  2. Form the team – hire people smarter than you and invest in training.
  3. Take irreversible actions
  4. Accelerate Inhouse production
  5. Promiscuous collaborations
  6. Set a rhythm of releases
  7. Maintain focus on the long term change

I really liked Seb’s point about ‘Hiring people smarter than you’, and ‘Investing in training’ because once you have a good team around you, other more radical changes can be supported and advocated for. Seb went on to say how to encourage accelerated digital change by setting a rhytm of releases, with the newly established in-house production and development teams. Taking a ‘prototype is the product’ approach and started releasing barely-built iterations of collections as soon as they were ready. Seb classes this as ‘Institutional Wabi-Sabi’ – essentially living with imperfection, chaos and change. He pointed out that all design is about testing things and reinventing them and refining, so being open to releasing incomplete versions of the developing service was an demonstration of a commitment to open design

Culture Snackers and Getting people closer to art.

The Rijksmuseum website won Best of the Web at Museums and the Web last month, so I was looking forward to hear Peter Gorgels talk about it. The Rijksmuseum has just re-opened after a 10 year refurbishment to queues around the block. They had a really nice way of advertsing the re-opening by bringing the collection out into the real world: check out quite possibly the best publicity stunt for the opening and they also put art on milk cartons and dresses. I don’t know the last time I was told by so many different people that I would have to queue for hours to get in to a Museum.

Peter Gorgels described how the website design had been based around an extremely simple concept: Getting people closer to the art. Riksmuseum identified a target group to focus on with targeted behaviour; a social sharing and a tech-savvy generation of “cultural snackers”. Peter suggested that everyone is a culture snacker. I like this term. I am going to start using it immediately. It was fantastic to hear how user orientated Rijksmuseum have been from the beginning. Peter described how scoping started with looking at the ways people use digital in their everyday life, on phones, tablets, laptops, at home, at work, on the train, whilst walking around lost. The design process established a core value: ‘close’. Walter Benjamin’s ideas around aura of artwork got at mention, as Peter believes that the ability to get digitally close to the art enhances the aura of the original artwork.

On top of the complete overhaul of the website the Riksmuseum also released Rijksstudio. I really like the concept of Rijksstudio. It is about putting the art first and encouraging users to be inspired by the great art and to go on and create their own works like this awesome video.

Getting Down and Dirty with Big Tech Companies

Dave Patten’s keynote discussed the ins and outs of the Science Museum’s Google Web Lab project. Dave described the interesting challenges of working with Google on Web Lab, a hybrid digital and physical exhibition. Dave gave a glimpse behind the scenes of big tech in action. I do wonder how much of the not so good experiences that probably got swept under the carpet and cant be talked about openly. Dave described how the entire process of making Web Labs was a live beta not only of the code but of the physical layout of the space. Which challenges the traditional idea of perfection on gallery. I think quite a lot of us were really jealous, I mean what museum wouldn’t kill for a budget and tech team like that? But in reality Dave did stress that if museums are looking to work with big tech partnerships there is a need to consider if the institutions are adequately set up to allow for rapid prototyping and development that these big digital projects need. This is a point that Carolyn Royston and I re-iterated in our talk about R&D in museums. Can your museum cope with the pace of it all?

Fainting as a KPI: Dative to Ablative

By far the most inspirational talk was the keynote by Michael John Gorman from Dublin’s Science Gallery . Everyone in the room now either wants to visit or work there immediately. What was absolutely fantastic about this talk was that it didn’t focus on digital innovation, but simply on being awesome. Michael talked about some incredible shows (Blood Wars! Donate and fight your white blood cells, kissing Petri dishes, sensored speed dating…) and talked about going from ‘Dative thinking’ to ‘Ablative thinking’. ‘Dative thinking’ means doing things to and for your audience. ‘Ablative thinking’, in contrast, implies allowing things to be done by, with and drawing ideas from an active community of participants. A fully participatory experience. Rather than seeing participation as an end point, Science Gallery places participation at the core of its thinking and design process. Michael talked about the size of the Science Gallery being a plus, its small, so they can do things quickly. They also benefit from being partnered with Trinity College Dublin, highlighting their ability to draw on new and innovative scientific research to inspire new exhibitions. What Michael highlighted so well is that the museum is a platform for collaboration that contributed to society in ways far beyond servicing museum visitors. In other exciting news they are hoping to spread the Science Gallery way of thinking with a network of Science Galleries across the globe!

Small ideas can actually make a dramatic change

Oonagh Murphy from the University of Ulster presented a really good session on nicking ideas from big museums and implementing them in smaller museums to help with digital development. The session was based on a 6-week research visit to museums in New York. Oonagh identified 4 key trends which could be implemented in smaller museums:

  • Key trend 1: embrace contemporary culture. (Have a party)
  • Key trend 2: use your building as creative hubs for experimentation and innovation by visitors (like the Met’s 3D printing hackathon)
  • Key trend 3: facilitate staff learning, collaboration and networking (go to conferences, MuseumNext, Museums and the Web etc, but also meet ups in the pub ‘Drinking about Museums)
  • Key trend 4: be an innovative, agile, mission led institution (look at examples from larger misson led institutions but don’t copy, see how these concepts can be used in your institution.)

​Here’s Oonagh’s report ‘Museums and Digital Engagement: A New York Perspective’

Start them young

There were a few talks at MuseumNext that focused on getting young people involved! It was great to see how the next generation of museum lovers are already doing fantastic work.

Sharna Jackson (Tate Kids) and Mar Dixon highlighted the importance of engaging young audiences and gave the example of how they did this during the recent Damien Hirst retrospective. They gave Tate Kids over to Charlotte Dixon, Mar’s daughter, who was 10 (now 11). Sharna explained that it is really important to relinquish control of the museum brand, and encourage a range of voices from outside of the organisation. And if you are going to do that, then it has to be the whole hog, when you let kids be the voice of your organisation, don’t censor, edit or correct them. They discussed Hirst’s spin paintings event in Covent Garden and how it deepened Tate Kids engagement and reach from preschool to pre-teens and how getting younger audiences involved turns them from fans to advocates.

N8, the team behind Amsterdam’s Museum Night , ran a series of fringe events to compliment the main program at MuseumNext. They are a pretty nifty marketing and audience development style agency that work with Amsterdam museums. They have an organisational model that makes even me feel old, staff have to be 27 or under, and can only work at the organisation for a maximum of 3 years. Which is a really great way of making sure that they remain relevant to the audiences they are trying to engage. N8 talked about digital culture and bringing different voices into museums. One example they showed was a break dancer taking a tour of the Rijksmuseum and talking about his own thoughts about the collection, and ended with him break dancing in the museum. A really refreshing personal interpretation.

Sanne Van de Werf (Royal Museum of Antwerp), along with a terrifyingly eloquent 17 year old, described the development of an app by young museum ‘ambassadors’. Based around Flemish Expressionists, The Royal Museum of Fine Arts Antwerp let a peer group education project think of and design an app for its new exhibition. Not only did this really engage teenagers in the museum and Flemish Expressionist art but it enabled the museum to learn more about how young people interact with a collection and to see their museum from a fresh perspective. A win win for everyone involved.

Accidental learnings

The great thing about MuseumNext is that it has a such a relaxed atmosphere tmeaning that it is really easy to go from conference sessions, to breaks, to beer, with a smile on your face, learning cool stuff all the while. One of the brilliant things that I really enjoyed this year was that MuseumNext and Tumblr teamed up to run a competition to create the best ‘Tumblr’. Mar Dixon and Oonagh Murphy and I became a bit obsessed with it and eventually it paid off as we won with Immersive Serendipity!

At first I found Tumblr incredibly difficult to use, but actually having a specified platform, meant that determination and trying out different scenarios was worth it. This was a much better way of getting people to learn how to use a platform. I wouldn’t have attended a workshop on Tumblr specifically, but having a competition run throughout a conference was a lot more engaging, and I have come away with the ability to use something other than wordpress!

Speaking of obsession, also became a bit obsessed with Paper app, a drawing app for iPad’s. John Shelvin created MuseumNextSketch a fantastic Tumblr using drawings from it and then we ended up having a draw off during the evening of different MuseumNext delegates. John had a bit of a headstart with his Fine Art degree, I, however, have enthusiasm (and a distinct lack of artistic skill) in abundance, and came up with some fabulous (rubbish) artworks.

hand drawn Dave Patten